PlayStation is marking the fifth anniversary of its iconic PS5 console with a bold new global campaign titled “It Happens on PS5.” The campaign celebrates the unforgettable, surprising, and awe-inspiring moments that gamers have experienced since the console’s launch in November 2020.
A Celebration of Iconic Moments
The new campaign features three cinematic adverts that highlight the excitement and unpredictability that define gaming on PS5. Each ad captures moments of thrill, humor, and wonder — from daring stunts to unexpected twists — symbolizing the kinds of experiences players encounter in their favorite games.
Beyond the commercials, PlayStation is extending the campaign into the real world with creative installations and stunts across major cities. Fans can expect to see imaginative “events” such as UFO sightings and mysterious creatures appearing in urban areas, all designed to mirror the sense of wonder that defines PS5 gameplay.
Five Years of PlayStation 5
Since its debut in 2020, the PS5 has become a global success, selling millions of units worldwide and defining the current generation of console gaming. With its powerful hardware, immersive graphics, and exclusive titles, the PS5 has solidified PlayStation’s reputation for innovation and storytelling.
Reaching the five-year mark is a significant milestone for Sony. The company’s new marketing approach aims to remind players not just of what the console can do — but how it feels to play on it. It’s a message built around emotion, creativity, and connection.
What It Means for Gamers
For loyal fans, the campaign serves as both a celebration and a thank-you, recognizing the community that has supported the brand for half a decade. For new players, it’s an invitation to join a world where imagination and technology collide.
PlayStation’s “It Happens on PS5” message emphasizes that gaming is more than just entertainment — it’s about moments that surprise, challenge, and inspire. As PlayStation looks to the future, this campaign signals confidence in the platform’s ongoing legacy and its ability to deliver extraordinary experiences.
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