August 6, 2025 — Apple enthusiasts and students alike are in for a treat this month as major retailers across the U.S. and beyond roll out some of the steepest MacBook discounts of the year. Whether you’re hunting for the latest powerhouse MacBook or an affordable workhorse for school, this August’s price cuts are hard to ignore.
New Low for MacBook Air (M4)
Among the most talked-about offers is the 13-inch MacBook Air powered by Apple’s latest M4 chip. With a sleek design, improved performance, and boosted energy efficiency, the model is seeing a notable $200 drop in price, bringing it down to approximately $799. This variant includes 16GB of unified memory, a 256GB SSD, and support for multiple external displays.
Alongside performance upgrades, this MacBook Air introduces support for Apple Intelligence features, a 12MP front-facing camera with Center Stage, and MagSafe charging. It’s being hailed as one of the most balanced MacBooks Apple has ever made for the mainstream user.
MacBook Pro (M4) Sees Massive Cuts
The 14-inch MacBook Pro featuring the M4 chip is also attracting attention with a $300 discount, now priced around $1,299. A higher-end model featuring 1TB of storage and 24GB of RAM is dropping to approximately $1,699—one of the most competitive prices seen on Pro models this year.
These machines cater to professionals and creatives who require robust performance, superior battery life, and pro-level tools like ProMotion displays and extensive connectivity.
M1 MacBook Air: A Timeless Budget Pick
Not to be left out, Apple’s original M1 MacBook Air continues to prove its value. The model, though several years old, is available for as low as $599 through certified retailers. For students or casual users, the M1 Air still offers up to 18 hours of battery life, snappy performance for web browsing and content creation, and a fanless, silent design.
Despite being a previous-generation product, the M1 chip remains a capable option for users not requiring the bleeding edge of performance.
Quick Price Breakdown
| MacBook Model | Sale Price | Highlights |
|---|---|---|
| MacBook Air 13″ (M4, 2025) | ~$799 | 16GB RAM, 256GB SSD, Apple Intelligence, MagSafe |
| MacBook Pro 14″ (M4, 512GB) | ~$1,299 | ProMotion, M4 power, 16GB RAM |
| MacBook Pro 14″ (M4, 1TB / 24GB) | ~$1,699 | High-performance model for creators |
| MacBook Air (M1, refurbished) | ~$599 | Budget-friendly, 18-hour battery, solid everyday use |
Back-to-School Demand Drives Discounts
With schools and universities preparing to resume, demand for laptops has surged, and retailers are responding with aggressive markdowns. Apple’s MacBook lineup—especially the new M4 models—offers an appealing combination of longevity, performance, and macOS ecosystem integration.
Many tech analysts believe this back-to-school season could be the last big price drop before the holiday shopping rush begins in November.
Which One Should You Buy?
- Students or everyday users looking for value should consider the M1 MacBook Air, especially if affordability is the top priority.
- Power users, video editors, or designers may want to jump on the 14-inch MacBook Pro (M4) deals for high-performance needs.
- Those seeking a balance of value and performance will find the M4 MacBook Air at $799 to be the sweet spot in Apple’s lineup.
Final Word
August 2025 is shaping up to be one of the best times in recent years to grab a MacBook at a steep discount. Whether you’re upgrading for work, school, or creative pursuits, Apple’s current price cuts offer compelling reasons to buy now rather than wait. Just don’t delay—these deals likely won’t last beyond the back-to-school window.
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