Apple has achieved a record-breaking start for its iPhone 17 series in China, with demand exceeding expectations and outpacing last year’s iPhone 16 launch. The overwhelming response highlights the tech giant’s enduring dominance in one of its most important markets.
Demand Surges Within Minutes
Preorders for the iPhone 17 opened with unprecedented speed. Within just one minute, orders surpassed the first-day volume seen during the iPhone 16 release. The 256 GB variant emerged as the most sought-after option, quickly selling out across multiple platforms. In major cities, pickup slots for premium models, such as the iPhone 17 Pro Max, were fully booked almost immediately.
In Guangzhou and other regions, many customers have already been told to expect deliveries delayed into mid-October, a sign of how quickly supply is being stretched to meet overwhelming demand.
iPhone Air Faces a Delay
While three models of the iPhone 17 series are already setting sales records, the slimmer iPhone Air has yet to launch in China. The device, which introduces eSIM-only functionality, is pending regulatory approval before it can be released. Despite the absence of this much-anticipated model, overall momentum remains exceptionally strong.
What This Means for Apple
The success of the iPhone 17 preorder launch underscores Apple’s resilience in a market dominated by strong domestic competitors. Consumers continue to prioritize Apple’s ecosystem, premium design, and technological upgrades over rival brands. Even with one major model delayed, demand has skyrocketed, reinforcing the company’s brand power and consumer loyalty.
However, logistical challenges may test Apple’s ability to maintain momentum. With delivery dates already being pushed back and supply chains under pressure, the company will need to carefully manage both inventory and expectations in the weeks ahead.
Bottom Line
Apple’s iPhone 17 debut in China has set a new benchmark for preorder demand. Breaking records within minutes, the launch reaffirms the company’s strong market position while also spotlighting potential hurdles in supply and regulatory approvals. The coming weeks will show whether Apple can sustain this momentum and translate early excitement into long-term sales success.
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