Instagram is rolling out a new feature that gives users more control over the content displayed in their Reels. The update allows users to pick and personalize the videos, music, and effects that appear, enhancing the overall experience and giving creators more influence over how their content is presented.
Previously, Instagram’s algorithm largely determined which Reels were shown to users, based on engagement metrics and interest predictions. With the new feature, users can actively curate their viewing experience, prioritizing content they enjoy and want to see more of. This move also gives creators a chance to better connect with their audience by having their preferred content highlighted.
The platform emphasizes that the update is part of Instagram’s broader effort to balance algorithmic recommendations with user choice, ensuring that engagement remains high while giving users more control over their social media experience. Early tests suggest that this personalization can increase satisfaction and make the Reels feed feel more tailored to individual preferences.
Social media experts note that this change could influence how content is discovered, potentially favoring creators who actively engage with their audiences and optimize for user-selected content. It also reflects a growing trend among platforms to give users agency over algorithms that previously dictated most of their online experiences.
Instagram plans to gradually expand the feature to more users in the coming months and is seeking feedback to refine the tools for better personalization and content discovery.
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