September 3, 2025 — Apple is gearing up to unveil its iPhone 17 series on September 9, and early pricing details have emerged, suggesting modest increases for some models.
Expected Pricing
- iPhone 17: Starting at $799, unchanged from the previous generation.
- iPhone 17 Air: Estimated between $899 and $949, reflecting a $50 increase over the iPhone 16 Plus.
- iPhone 17 Pro: Priced at $1,099, up from $999, with higher base storage of 256GB.
- iPhone 17 Pro Max: Remaining at $1,199, consistent with the prior generation.
The pricing strategy reflects Apple’s focus on adding value through enhanced storage and features in the Pro models while keeping the base iPhone accessible.
Launch Timeline
The iPhone 17 series will be announced during Apple’s “Awe Dropping” event on September 9, with preorders expected to start September 12 and official sales beginning September 19. The iPhone 17 Air will be available in select international markets immediately following the announcement.
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