August 14, 2025 — Samsung is venturing into the smart eyewear market with a new pair of screenless smart glasses, aiming to provide an alternative to traditional augmented reality (AR) devices. These glasses are designed to offer AI-powered functionalities without the need for a built-in display, focusing on audio, voice interaction, and seamless connectivity.
Key Features
The upcoming smart glasses are expected to include:
- Integrated Microphone and Speakers: Enabling voice commands, hands-free calls, and audio playback.
- Built-in Camera: Allowing users to capture photos and videos discreetly.
- AI Assistant: Powered by Samsung’s advanced AI technology, facilitating real-time voice interactions and contextual assistance.
- Lightweight Design: Crafted for everyday wear, ensuring comfort and style.
Market Positioning
Samsung’s screenless smart glasses are positioned as a more accessible and socially acceptable option compared to existing AR devices. By eliminating the display, the company aims to reduce the complexity and cost associated with traditional AR headsets, making smart eyewear more appealing to a broader audience.
Industry Context
The development of these smart glasses places Samsung in competition with other tech giants entering the wearable tech space. Companies like Meta and Apple are also exploring smart eyewear, with Meta’s Ray-Ban smart glasses and Apple’s anticipated smart glasses generating significant interest. Samsung’s approach focuses on simplicity and functionality, targeting users seeking smart features without the bulk of traditional AR headsets.
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