August 11, 2025 — Apple is reportedly preparing to introduce a new 12.9-inch MacBook later this year, with a surprisingly low starting price of $599. The device is expected to target budget-conscious consumers, students, and those seeking a larger display without the premium cost of a MacBook Air or MacBook Pro.
Industry insiders suggest the new model will feature an LCD display rather than the more expensive mini-LED technology, helping Apple keep costs down. Despite the lower price point, the MacBook is expected to run on one of Apple’s latest M-series chips, promising strong performance for everyday computing tasks, media consumption, and light creative work.
The compact design will reportedly be lightweight and portable, appealing to users who want a larger screen in a slim form factor. However, it is still unclear whether the device will include features like a fanless design, MagSafe charging, or high-end audio found in more expensive models.
Analysts believe this move could be part of Apple’s strategy to broaden its Mac lineup and compete more aggressively in the entry-level laptop market, where Chromebooks and Windows ultrabooks currently dominate.
If the $599 price point proves accurate, the new 12.9-inch MacBook would mark one of the most affordable laptops Apple has released in recent years, potentially attracting a new wave of customers who have previously seen the MacBook as out of reach.
The official announcement is expected before the holiday shopping season, setting the stage for one of Apple’s most closely watched product launches of 2025.
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