July 8, 2025 — The Esports World Cup (EWC) has entered into a strategic partnership with Spotify, aiming to enhance the fan experience by integrating music and gaming culture. This collaboration introduces the EWC Music Hub, a dedicated platform featuring official tournament anthems, curated gaming playlists, and exclusive artist collaborations.
EWC Music Hub: A Fusion of Music and Gaming
The EWC Music Hub serves as a central destination for fans, offering a blend of original music, global artist collaborations, and fan-driven playlists. This initiative is designed to deepen the connection between the esports community and the music industry, celebrating the unique ecosystem of competitive gaming.
Artist Collaborations and On-Site Content Creation
As part of the partnership, Spotify will collaborate with artists and engage in on-site content creation involving event attendees and content creators. This approach aims to bring fans closer to the action, allowing them to experience the tournament through both music and gaming perspectives.
A Global Stage for Music and Esports
The Esports World Cup continues to expand its presence within the music industry. Earlier this year, the event released its official anthem featuring DINO from the K-pop group SEVENTEEN, American artist Duckwrth, and Telle Smith, the lead singer of The Word Alive. For the event’s opening ceremony, Post Malone is set to perform, marking the start of the tournament in Riyadh, Saudi Arabia.
Looking Ahead
This partnership underscores the growing intersection between music and esports, offering fans a multifaceted experience that goes beyond traditional gaming. As the Esports World Cup progresses, the integration of music and gaming is expected to play a pivotal role in shaping the future of esports entertainment.
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